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TECH TIPS,
HOW TO's and WHITEPAGES
PAGE 1 | PAGE 2
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Whitepages
Hourly
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Easy Image Rollover for HTML
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Think mouse-overs are tough? Think again ... here's a totally easy way to change an image when the user hovers
over it. The following code will require you to have two images, one that appears on page load, and one that appears
when users hover or roll over the first image with their mouse. Finally, we also specify a return to our original
image when the user mouses back out.
Step 1. Make a Link:
<A HREF="page1.html" Then type, onMouseOver="imagename.src='pic-2.gif'"
Now add: onMouseOut="imagename.src='pic.gif'">
This tells the browser that when the mouse is NOT over image imagename, then display pic.gif, which is the original
image. If this piece is not there, you will get an error message.
Step 2. Add the Image:
<IMG SRC="pic.gif" NAME="imagename" BORDER=0></a>. The NAME attribute is important
- as the Javascript uses it.
Step 3. Finish:
You have now completed your image rollover. Pretty easy, huh?
<A HREF="page1.html" onMouseOver="roll.src='pic-2.gif'"
onMouseOut="roll.src='pic.gif'"><IMG SRC="pic.gif" NAME="roll" BORDER="0"></A>
NOTE: If you do not want the image to be clickable, remove "page1.html" and replace it with a "#"
sign. |
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Add a date to your HTML page
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Want to add a date in your webpage? Take this script and put it in the <body></body> tags where you
want the date to show.
<SCRIPT LANGUAGE="JavaScript">
<!-- Begin
myvar = new Date();
Month = (myvar.getMonth() + 1)
Year = (myvar.getYear())
if (Month == 1) {WordMonth = "Jan";}
if (Month == 2) {WordMonth = "Feb";}
if (Month == 3) {WordMonth = "March";}
if (Month == 4) {WordMonth = "April";}
if (Month == 5) {WordMonth = "May";}
if (Month == 6) {WordMonth = "June";}
if (Month == 7) {WordMonth = "July";}
if (Month == 8) {WordMonth = "Aug";}
if (Month == 9) {WordMonth = "Sept";}
if (Month == 10) {WordMonth = "Oct";}
if (Month == 11) {WordMonth = "Nov";}
if (Month == 12) {WordMonth = "Dec";}
document.write(WordMonth+". "+myvar.getDate()+", "+Year);
// End -->
</SCRIPT>
If you want the full month to show, just change the month in the code to a long format ("January") and
you are ready to go!
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Terminology for the Web you may not know
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Cybersquatting: The practice of registering domain names that are TRADEMARKED or FAMOUS names in the hopes
that the rightful owners will buy at a premium.
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Delegated Network Size: The number of IP addresses that this company delegated from this network. This is
representative of how many computers are actually connected to this network.
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Domains: A name which has 'name server' records associated with them to identify hosts or sub domains within
that name space.
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Domains Name Investing: The practice of registering GENERIC names to be sold in the aftermarket at a premium,
much like real estate investors.
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DNS (Domain Name Service):
DNS is the service which translates human recoginizable names (ex. www.netfactual.com) to their corresponding IP
addresses which are used by the computers to address each other during communication.
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Generic Top Level Domain (gTLDs):
The seven original Top Level Domains (com,edu,gov,mil,net,org,int). These are the Top Level domains domains in
use today.
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Hyper-Text Markup Language(HTML) :
HTML is the main language of the web developed solely for the purpose of presenting information. The language is
maintained by the World Wide Web Consotium (W3C) with International acceptance.
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Internet Corporation for Assigned Names and Numbers
(ICANN) :
This is the body that governs the registrars.
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IP Address:
Each interface of each computer on the Internet is identified by a unique number known as its 'IP Address'. The
names (ex. www.netfactual.com) that we are familar with are translated to the correct IP Address using DNS. When
two computers communicate across the Internet, they address / identify each other via their IP addresses.
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MetaTag: The Meta element is used in identifying meta-information. The meta information currently available
is refresh, keywords, description, PICS identification, author, generator, content-type, expires, transition, and
duration. Web browsers ignore this META element usage.
Meta Refresh: A meta refresh is a metatag with a refresh value to automatically direct visitors to a new
page after a specified number of seconds. It is typically used to redirect someone from a page that has moved or
to display a brief message. Web browsers ignore this META element usage.
Meta Keywords: A meta keyword is a metatag with a keyword value used to help enable search engines to index.
The "Keywords" value for the NAME attribute is a comma separated list of keywords relating to the current
web page. Web browsers ignore this META element usage.
Meta Description: A meta description is a metatag with a description value used to help enable search engines
to index. The "Description" value for the NAME attribute represents the current website description summary.
Web browsers ignore this META element usage.
Meta Author: The author value for a metatag is used typically by companies and consultants promoting their
work with the HTML page. Web browsers ignore this META element usage.
Meta Generator: The "Generator" value for the NAME attribute is very commonly inserted into documents
by HTML editor programs. It specifies as a value the name of the editor that generated the code. Web browsers ignore
this META element usage.
PICS Generation: The Platform for Internet Content Selection (PICS) is a system designed to associate categorizing
labels with document content. The system originated as a method to help control access to questionable content,
but can also be used to label and classify other types of document content as well, such as code signing, privacy,
and intellectual property rights management.
Multi-homed: A company has more than one Tier 1 Internet Service Provider from which this company purchases
Internet services.
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Network Service Provider(s): The company (or companies) that provide the Internet access for this network.
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Registrar:
One of the companies authorized to register domain names.
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SSL:
Secure Socket Layer - This is a protocol primarly used to secure communications across the Internet. It uses certificates
issued from certificate authorities to verify that a client is speaking to who they think they are, as well as
add a layer of encryption to the session in order to keep the conversation private.
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SSL Certifcates: SSL (Secure Sockets Layer) is a program layer that manages the security of message transmissions
in a network. It is commonly associated with E-Commerce. If a site is SSL Capable, than it has the capability of
providing secure transactions which are normally but not necessarily performing E-Commerce. Data is passed back
and forth between a client and a server program in a network or between program layers in the same computer. Your
browser uses the public-and-private key encryption system from RSA.
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Subnet Growth (# of Networks): The number of sub-networks added to this network in the last quarter.
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Subnet Growth (%): The percent growth of sub-networks in this network in the last quarter.
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Total Network Size: Maximum number of IP addresses that make up this network. This is representative of
how many computers can be connected to this network. (Total Network Size = Delegated Network Size + Un-delegated
Network Size)
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Top Level Domain: A top-level domain (TLD) is the portion of a Uniform Resource Locator (URL) or Internet
address that identifies the general type of Internet domain, such as "com" for "commercial,"
"edu" for "educational," and so forth.
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Un-delegated Network Size: The number of IP addresses that a company has not delegated from their network.
This is representative of potentially how many more computers can be connected to this network.
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Unique Sub-Networks Count: The number of networks that are delegated as sub-networks to other companies
by this ISP.
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Uniform Resource Locator (URL): Made up of the format protocol://user:password@host:port/path_to_resource
the most common example of this is for the 'web'. (example: http://www.netfactual.com)
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Unique Non-Subnet Domain Count: The number of companies that outsourced their web sites to this ISP. Total
number of domain names that are on this ISPs Un-delegated network.
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Webserver: A Web server is a program that serves files that form Web pages. Every computer on the Internet
that contains a Web site must have a Web server program. |
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Traffic Builder Tips
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Comment Tags:
Search engines recognize Comment Tags. You can use these to your advantage!
SAMPLES:
<!-- Children's Clothing -->
Your text.
<!-- Bagpipes, Sales and Repairs -->
Your text.
At times, text on your site may not be optimally created for search engine spidering. To combat this deficiency,
consider using comment tags above your text blocks. Not only will this help improve your search engine ranking,
it can also help you to better organize your site for easy editing. |
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Automatic Bookmark Script:
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Here's a simple JavaScript you can embed in any page on your site to allow your visitors to bookmark your
site with just one click:
<script language="JavaScript">
<!--
var bookmarkurl="http://www.Your_Site.com"
var bookmarktitle="Your_Title Here"
function addbookmark(){
if (document.all)
window.external.AddFavorite(bookmarkurl,bookmarktitle)
}
-->
</script>
<a href="javascript:addbookmark()">Add to Bookmarks</a> |
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Marketing with Pay-Per-Click Search Engines
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The following techniques for bidding on keywords for pay-per-click search engines can substantially increase your
overall return on investment, if you pay close attention to changes in the click market. If you have already determined
your Visitor Worth (the amount of profit generated by each unique visitor to your website) you are in a good position
to capitalize on clicks that can be bought for less than your own bottom line, creating profits with every click.
Get started by drawing up a list of keywords and phrases that fit your market.
While many of us will be astounded at the rates charged by the largest click engine on the Internet, Overture does
supply us with a very valuable and FREE tool to evaluate the relative popularity of keywords. Thankfully, because
of the size of Overture's database, we will get a good sampling that should apply on other engines and networks
around the Web. The Search Suggestion Tool allows you to enter keywords and phrases, and get related keywords and
the number of searches performed on them in the last month.
Evaluate the Market
Before you open an account at a PPC engine and deposit cash to start your keyword bidding, you should do some analysis
to find out what engines your maximum bid price will support. For example, here is a tool that will show you what
current bids are reaching for the top 6 positions on 9 PPC engines:
CompareYourClicks.com
Exploiting Price Gaps
If you stay on top of your game, you can take great advantage of bidding wars to find "price gaps" at
various ranking positions on any PPC engine. For example, let's say Company X wants to outbid Company Y for top
position. Regardless of the consequences, they want number one position. Well, the consequence is a boon for the
listing in number 3 position, which can price itself substantially lower than X and Y and drive quality traffic
for far less cost.
Buying Low Cost Keywords
This advice is universal, but is particularly of interest to those just getting their feet wet in PPC marketing.
Find words and phrases that are lower cost, but still have substantial traffic value. For example, try a major
keyword and find related ones using the tools noted above.
For a list of PPC search engines, visit:
PayPerClickSearchEngines.com |
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